Case Study: Down the Rabbit Holes Podcast Logo

Down the Rabbit Holes Podcast is a new and upcoming podcast focusing on true unsolved crimes and the many theories that surround them. Each week the hosts, Melissa and Amy, cover one thrilling true crime story and go down the rabbit holes discussing all the possible theories around the case. Melissa and Amy came to me looking for a logo they could use to be the face of this exciting new podcast. As a true crime podcast enthusiast, I was happy to help get them started down the right path for their new brand.


To begin, Melissa completed my creative brief questionnaire—a series of questions about the direction she and Amy saw their brand going. The questionnaire is a helpful tool for me to use during my creative process, allowing me to refer to important information whenever I need.

With the creative brief, Melissa had included a few photos of magnifying glasses, so I knew I wanted to feature that image in some way, and she had asked that the logo be primarily black and white. I started working right away hoping to create a logo that evoked feelings of mystery and suspense.

The completed logo (shown above) features the magnifying glass , with the shapes behind the title  suggesting the look of a case file. The feedback I received from Melissa and Amy was very positive and I am beyond thrilled to have played a part in their new podcast.

Thank you so much! You totally nailed what we were looking for!

This project was a lot of fun to work on and I pleased with the way the client felt about the end product. If you would like to work with me on an upcoming project, please visit my website at and fill out the contact form or email me at

If you are interested in listening to Melissa and Amy’s podcast, Down the Rabbit Holes, click any of the links below.
SpotifyStitcher  |  Podbean  |  Apple Podcasts


Case Study: Elite Solution Architects Logo

Hewlett Packard Enterprise (HPE) is an enterprise-focused organization with four divisions: Enterprise Group (servers, storage, networking, consulting and support), Enterprise Services, Software, and Financial Services. A group within Hewlett Packard Enterprise called the Elite Solution Architects came to me looking for a logo that they could use to identify themselves within the company. They planned to use the logo in their email signatures, on business materials and on branded promotional items. My job was to provide the team with three options to choose from.

Finished logo design

I knew from the information provided by my contact on the team that they really wanted the logo to speak to the solutions portion of their work and that it also needed to lean towards the idea of technology. Shown below are the three options I provided for them to choose from:


The feedback from the group was very positive and the logo shown in the middle above was the chosen logo to move forward with some minor feedback. They really wanted to include the green outlined box from the HPE logo. It was really no problem to incorporate it, as the letter Es in the logo lent for that type of treatment anyway. The iteration including the incorporation of the HPE box is shown below along with the HPE logo.

HPE_logo ESA_4

Thanks again for the good work – the boss was very impressed!

This project was a lot of fun to work on and I pleased with the way the client felt about the end product. If you would like to work with me on an upcoming project, please visit my website at and fill out the contact form or email me at

Case Study: Buzzworthy Photography Illustration Project

Buzzworthy Photography is a subsidiary of Cherry Hill Photo Enterprises, Inc., and has been creating buzz nationwide in the special event photography business for the past 25 years. Buzzworthy came to me looking for help with designing a custom illustrated direct mail piece. Their goal was to clearly illustrate the ease and excitement of choosing Buzzworthy Photography for any special event. My task was to create four custom illustrations that represented a typical Buzzworthy experience and use these illustrations to design a direct mail piece that conveyed this experience as easy and fun.

direct mail, postcard, illustration, graphic design, print design
Finished design piece.

I was very excited to get started on this project and I did not hesitate to start. My first step in this process was to do some research. I gathered examples of various illustrated people and photographers that I felt was in line with the Buzzworthy Photography brand. Once I thought I had a good collection of visual examples my next plan of attack was to draw the characters freehand. My drawings in progress are shown below:

illustration, graphic design illustration, graphic design illustration, graphic design

After I received positive feedback from my client I moved on to the next step which was to bring the drawings into Adobe Illustrator and convert them into vector graphics. I used a combination of the pen tool and shape tool to re-create the drawings and that seemed to work great for me. One of my suggestions to the client was to try to show a variety of people, I think they were happy with that choice. The vector illustrations are shown below:

CHP_Illustration_concept01_a CHP_Illustration_concept01_b2 CHP_Illustration_concept01_d

Wow!!! These look awesome, and totally what I had in my mind’s eye. Great work Stacy. – Liz Scoropanos

With all the illustrations complete, my next task was to design the direct mail piece. The front of the postcard features a punchy headline along with the illustrated event experience and a brief description of the services offered. While the back serves as the call to action by offering a discount for booking a service.

I was happy to hear Buzzworthy Photography say that they loved the final product. If you would like to work with me on an upcoming project, please visit my website at and fill out the contact form or email me at